Fairer, faster unit allocation.
Units are released to brokers based on their track record, so launch day moves faster and every allocation decision can be explained.
Sales Operations & Inventory
Mohammad
Asim Rather
I run inventory, pricing and launches for Dubai off‑plan real estate — and build the systems that keep them accurate.
About
Sales operations and inventory leader with 3.5+ years in Dubai off‑plan development, currently governing AED 15Bn+ of residential and commercial inventory across 15+ projects.
I’m the link between sales, finance and developer leadership. I run launches end to end — EOIs, tranche releases, unit allocation and comps‑based pricing — and build the Power BI and CRM foundations (Salesforce, Dynamics 365, EPMS) that keep inventory, bookings and commissions accurate.
Based inDubai, UAE
CurrentlyOCTA Properties
LanguagesEnglish, Hindi — fluent
Highlights
What I bring to a launch.
Power BI, live from Salesforce.
Business Plan, inventory ageing and commission reports, refreshed automatically for senior management.
End‑to‑end rollouts.
Pre‑launch EOI tracking, tranche releases, payment plans and monthly sales offers.
Comps‑based pricing.
Market research and competitor benchmarking that shape launch prices and re‑pricing.
CRM that stays clean.
Project onboarding, unit and plan uploads, automated URF & SPA mapping — no duplicate allocations.
Commissions checked. Developers aligned.
Monthly validation of broker and internal commissions before payout, and the direct line to developer leadership on bulk deals, exception pricing and special requests.
Key project · Jul 2026 – Present
An in‑house CRM.
A CRM built in‑house at OCTA Properties. I’m product owner and co‑builder for the sales‑operations side.
Designed and shipped the modules sales ops runs on every day — units, EOI allocation, payment plans, bookings, sales offers, special approvals and commissions.
Live dashboards for sales by project, EOI team performance and compliance approval queues.
Payment‑plan, discount and approval rules are checked by the system, so errors stop at entry.
changes in production since July 2026, delivered through AI‑assisted development alongside the core engineering team.
Experience
Where I’ve worked.
Manager – Sales Operations & Inventory
OCTA Properties L.L.C. · Dubai, UAE · Promoted from Assistant Manager
- Portfolio ownership. Own live inventory for 15+ vertical and master‑planned projects valued at AED 15Bn+, keeping availability, holds and transaction records accurate in real time.
- AI‑assisted launch allocation. Introduced a model that matches release tranches to broker performance data, removing allocation bias and shortening launch turnaround.
- Launch & commercial rollouts. Lead launches end to end — pre‑launch EOI tracking, tranche releases, payment plan rollouts and monthly offer setups for in‑house sales and channel partners.
- Management reporting. Built automated Power BI dashboards on Salesforce data covering Business Plan (BP) tracking, inventory ageing and commissions for senior management.
- CRM & project onboarding. Lead CRM stabilisation and end‑to‑end project onboarding (inventory, unit plans, offers); automated URF and SPA mapping to prevent duplicate allocations.
- Commissions & audits. Calculate and validate monthly broker and internal sales commissions before payout.
- Developer alignment. Direct liaison with developer leadership on bulk deals, exception pricing, special requests and launch readiness.
- Key project. Product owner and co‑builder of the company’s in‑house CRM.
Assistant Manager – Inventory
OCTA Properties L.L.C. · Dubai, UAE
- Inventory & launch readiness. Managed daily holds, allocations and unit preparation for upcoming phases across vertical and horizontal portfolios.
- Comps & pricing. Benchmarked competitors, areas and demand trends to support management on launch pricing decisions.
- Design & layout changes. Implemented design changes, revised floor plans and unit‑mix updates across system listings and sales collateral.
- Sales team support. Primary operations contact for sales consultants on availability, pricing and allocation disputes, including launch peaks and weekends.
Sales Administrator
Ellington Properties Development LLC · Dubai, UAE · Promoted from Document Controller
- Inventory governance. Managed inventory schedules for all Ellington off‑plan launches — phase releases, operational holds and high‑volume pre‑launch EOI tracking.
- Launch allocation. Ran fair‑share and performance‑based unit allocation across internal consultants and external agencies during major launches.
- Dynamic pricing & re‑pricing. Adjusted unit pricing for demand and supply, floor premiums, views and bulk deals; built re‑pricing frameworks to resell cancelled and terminated units without diluting the brand.
- Sales enablement. Supported sales consultants daily on availability, pricing matrices and reservation workflows, and resolved cross‑team allocation disputes.
- Systems & data integrity. Maintained transaction data accuracy across Microsoft Dynamics 365, EPMS and Salesforce.
Document Controller
Ellington Properties Development LLC · Dubai, UAE
- URF verification. Checked unit reservation forms for accuracy and completeness before bookings moved ahead.
- Agency onboarding. Handled agency registrations and agreements through to execution.
- Sales support. Created inquiries in the CRM and handled ad‑hoc requests for the sales team.
Skills
The toolkit.
Inventory & Commercial
- Inventory Control & Allocation
- Launch Readiness & EOIs
- Dynamic & Comps‑Based Pricing
- Payment Plans & Monthly Offers
- Commission Validation & Audits
- Developer Liaison & Approvals
Operations & Systems
- Project Onboarding
- Unit, Plan & Layout Updates
- URF & SPA Mapping
- CRM Stabilisation
- Sales Enablement
- Allocation Dispute Resolution
Software & Reporting
- Salesforce
- Microsoft Dynamics 365
- EPMS
- Power BI
- Advanced Excel (certified)
- PowerPoint
- BP, MIS & Ad‑hoc Reporting
Education
Foundations.
2022
MBA – Finance & Information Technology
University of Kashmir
2019
BBA – Business Administration
University of Kashmir
Diploma
Diploma in Computer Applications
CITC, India
Contact
Let’s talk.
Open to conversations about sales operations, inventory and real‑estate systems.
Or reach me directly
Email
m.asimsxr@gmail.com
Phone
+971 55 617 7650
LinkedIn
mohammad-asim-177189143 ›
Location
Dubai, UAE